Abstract
People are often very enthused by the idea of innovation and new product development. This is quite understandable. After all, the prospect of creating something new, taking it from inception all the way through the supermarket shelf and then hearing that satisfying “beep” as the barcode flashes past the laser scanner to register a sale at the checkout, would surely warm the coldest heart. Unfortunately, the reality of new product development is rather different from this.
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Thomson, D.M.H. (2020). Predicting Purchase and Consumption of New Products. In: Meiselman, H. (eds) Handbook of Eating and Drinking. Springer, Cham. https://doi.org/10.1007/978-3-030-14504-0_137
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