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Toward a Smart Store

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Smart Retailing

Abstract

In a scenario where technologies are potentially beneficial for both consumers and retailers, store experience changes as consumers interact with store elements driven by the interactive technologies, and by the social interactions that consumers engage in within the store, including with friends, other consumers, and sales personnel.

While in the previous chapters we introduced how smart technologies impact retail management, in this chapter we explore the consequences of smart technologies at the store level, by identifying the six main building blocks: (1) smart data acquisition analysis, (2) changes in salespeoples’ jobs, (3) creation of smart partnerships from the retailer’s perspective, (4) changes in product/service consumption and access, (5) personalized (unique) shopping experience, and (6) technology-mediated interactions with retailer and other consumers from the consumer’s perspective.

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Authors and Affiliations

  1. Department of Management, University of Bristol, Bristol, UK

    Eleonora Pantano

  2. Department of Marketing, Branding & Tourism, Middlesex University, London, UK

    Charles Dennis

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  1. Eleonora Pantano
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  2. Charles Dennis
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Correspondence to Eleonora Pantano .

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Pantano, E., Dennis, C. (2019). Toward a Smart Store. In: Smart Retailing. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-12608-7_6

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