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Artificial Intelligence and Machine Learning

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Handbook of e-Tourism

Abstract

Thanks to more powerful hardware and a new generation of learning algorithms, artificial intelligence is supporting the automation of a number of tasks and activities that are changing the job landscape as much as they have impacted on our everyday life. The first part of the chapter introduces artificial intelligence from its origins: its definition and its main research and application areas. The nature and the importance of machine learning for artificial intelligence applications are presented in the second part of the chapter. Existing approaches to machine learning are also classified and illustrated. The third part describes artificial intelligence tools and solutions by supported functionalities and automated tasks. Cases of applications in tourism are provided, from the best known and widely adopted, e.g., personal assistants, to the most challenging, i.e., semantic systems. Future trends and risks related to the applications of artificial intelligence are considered in the last part of the chapter.

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Notes

  1. 1.

    https://www.iit.it/research/lines/icub

  2. 2.

    https://www.creativemachineslab.com

  3. 3.

    http://news.mit.edu/2018/machines-learn-language-human-interaction-1031

  4. 4.

    https://deepmind.com/research/alphago

  5. 5.

    https://www.codexploitcybersecurity.com/2018/04/ibm-watson-artificial-intelligence.html

  6. 6.

    https://www.phocuswire.com/AI-series-part-1-GDSs

  7. 7.

    Sabre has about 150 to 200 TB of data going in each day from shopping and booking transactions, https://www.phocuswire.com/AI-series-part-1-GDSs

  8. 8.

    A Sabre project; https://www.sabre.com/insights/innovation-hub/prototypes/preference-driven-air-shopping

  9. 9.

    http://go.3cinteractive.com/l/13622/2017-07-13/38bb6b

  10. 10.

    https://www.ibm.com/blogs/client-voices/ai-personalizes-japan-airlines-travel-experience

  11. 11.

    https://www.ibm.com/blogs/watson/2016/03/watson-connie

  12. 12.

    DeepText

  13. 13.

    https://blog.google/products/translate

  14. 14.

    There are authors saying that there are signs of another AI winter; however, they focus on specific technology or methods (e.g., the hype for deep learning) or on specific accidents affecting e.g., the autonomous driving sector. All of them are challenges to be address, they will possibly cause harm, but not stop AI progress.

  15. 15.

    https://www.gartner.com

  16. 16.

    https://www.forbes.com

  17. 17.

    https://www.aitrends.com

  18. 18.

    https://onezero.medium.com

  19. 19.

    https://becominghuman.ai

  20. 20.

    https://www.research.ibm.com/artificial-intelligence

  21. 21.

    https://www.ml.cmu.edu

  22. 22.

    http://ai.stanford.edu

  23. 23.

    http://www.aiinternational.org

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Correspondence to Luisa Mich .

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Mich, L. (2020). Artificial Intelligence and Machine Learning. In: Xiang, Z., Fuchs, M., Gretzel, U., Höpken, W. (eds) Handbook of e-Tourism. Springer, Cham. https://doi.org/10.1007/978-3-030-05324-6_25-1

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  • DOI: https://doi.org/10.1007/978-3-030-05324-6_25-1

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  • Print ISBN: 978-3-030-05324-6

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