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Product Packaging Evaluation Through the Eyes of Elderly People: Personas vs. Aging Suit vs. Virtual Reality Aging Simulation

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Human Systems Engineering and Design (IHSED 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 876))

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Abstract

In the content of Universal Design, various methods and techniques are used to allow designers to step into elderly users’ shoes to understand their specific characteristics and needs and design elderly-friendly products. Examples include the use of personas, aging suits and virtual reality aging simulation. However, there is no comparison that documents the advantages and disadvantages of each method. In the present study, the use of personas, aging suit and a virtual reality-based approach are compared in the evaluation stage of a product design process. According to the results, both the aging suit and the virtual reality aging simulation have important advantages compared to personas in terms of effectiveness. Virtual reality is advantageous in terms of helpfulness and embodiment of the designer, while aging suit precedes in terms of easiness to use.

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Notes

  1. 1.

    https://www.mayoclinic.org/.

  2. 2.

    http://www.age-simulation-suit.com/.

  3. 3.

    https://unity3d.com/.

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Acknowledgments

Authors acknowledge funding from the European Union’s Horizon 2020 Framework Programme through NOTRE project (H2020-TWINN-2015, Grant Agreement Number: 692058).

Author information

Authors and Affiliations

  1. Visual Media Computing Lab, Department of Multimedia and Graphic Arts, Cyprus University of Technology, 31 Archbishop Kyprianos Street, 3603, Limassol, Cyprus

    Christina Zavlanou & Andreas Lanitis

Authors
  1. Christina Zavlanou
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  2. Andreas Lanitis
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Corresponding author

Correspondence to Christina Zavlanou .

Editor information

Editors and Affiliations

  1. Institute for Advanced Systems Engineering, University of Central Florida, Orlando, FL, USA

    Tareq Ahram

  2. University of Central Florida, Orlando, FL, USA

    Waldemar Karwowski

  3. Université de Reims Champagne-Ardenne, Reims, France

    Redha Taiar

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Zavlanou, C., Lanitis, A. (2019). Product Packaging Evaluation Through the Eyes of Elderly People: Personas vs. Aging Suit vs. Virtual Reality Aging Simulation. In: Ahram, T., Karwowski, W., Taiar, R. (eds) Human Systems Engineering and Design. IHSED 2018. Advances in Intelligent Systems and Computing, vol 876. Springer, Cham. https://doi.org/10.1007/978-3-030-02053-8_86

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