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Motivations of Wine Travellers in Rural Northeast Iowa

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Wine Tourism Destination Management and Marketing

Abstract

The purpose of this empirical research study was to examine demographic and behavioural characteristics and motivations of wine travellers in rural Northeast Iowa. While wine tasting appeared to be the main motive for visiting the wineries, scenery and landscape of the Upper Mississippi River, along with the opportunity to enjoy time with friends and family and taste local foods, scored similarly high.

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Author information

Authors and Affiliations

  1. University of Northern Iowa, Cedar Falls, IA, USA

    Oksana Grybovych Hafermann

  2. California State University, Fresno, CA, USA

    Samuel V. Lankford

Authors
  1. Oksana Grybovych Hafermann
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  2. Samuel V. Lankford
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Corresponding author

Correspondence to Oksana Grybovych Hafermann .

Editor information

Editors and Affiliations

  1. University of South Australia, Adelaide, SA, Australia

    Marianna Sigala

  2. Saint Lucia, QLD, Australia

    Richard N. S. Robinson

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Grybovych Hafermann, O., Lankford, S.V. (2019). Motivations of Wine Travellers in Rural Northeast Iowa. In: Sigala, M., Robinson, R.N.S. (eds) Wine Tourism Destination Management and Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-00437-8_5

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