Abstract
Wine tourism has recorded a remarkable growth over the past few years, creating challenges and opportunities for wineries to diversify in an effort to support their primary business activity of producing and selling wine. In order to respond to this growing interest in wine tourism activities and to cope with the increasing competition, many wine producers worldwide—often small-sized wineries with a geographical proximity—are establishing wine consortiums, networks and clusters. Within this framework, this chapter aims to understand how a wine network is established, operates, evolves and impacts on its member firms. To achieve this objective, a primary research was conducted via a structured questionnaire that targeted the wineries participating in ‘Wines of Crete’, which is a network of 31 wineries operating on the Greek island of Crete. The study findings are useful to both wine industry practitioners and wine tourism researchers alike.
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Notes
- 1.
Article 25 of Greek Law 4276/2014 defines ‘Wine tourism’ as the special form of tourism which refers to providing hospitality, reception, guidance and food services in locations that are operatively combined with winemaking or wine-producing (winery) facilities.
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Kyriakaki, A., Trihas, N., Sarantakou, E. (2019). The Role of Networks, Synergies and Collective Action in the Development of Wine Tourism: The Case of ‘Wines of Crete’. In: Sigala, M., Robinson, R.N.S. (eds) Wine Tourism Destination Management and Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-00437-8_34
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