Abstract
With a view to being competitive, ABC Inc. is keen to identify new revenue streams while consolidating its existing revenue base by identifying upselling and cross-selling opportunities of their existing portfolio of products and services. Predictive Analytics has been identified to support this endeavor; however, their best efforts and attempts to apply predictive analytics have met with very minimal success.
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© 2020 Vinayak Gole, Shreekant Shiralkar
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Gole, V., Shiralkar, S. (2020). Capitalize on Predictive Analytics Capability through SAC. In: Empower Decision Makers with SAP Analytics Cloud. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-6097-5_7
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DOI: https://doi.org/10.1007/978-1-4842-6097-5_7
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-6096-8
Online ISBN: 978-1-4842-6097-5
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