Abstract
This chapter classifies current segmentation methods and techniques into four categories. It provides an overview and evaluation of the methods in each of the four categories. Also, it provides an introduction to part 2 of this book, which describes cluster analysis, mixture, mixture regression and mixture scaling methods, currently the most powerful approaches to market segmentation.
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© 2000 Springer Science+Business Media New York
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Wedel, M., Kamakura, W.A. (2000). Segmentation Methods. In: Market Segmentation. International Series in Quantitative Marketing, vol 8. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4651-1_3
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DOI: https://doi.org/10.1007/978-1-4615-4651-1_3
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-7104-5
Online ISBN: 978-1-4615-4651-1
eBook Packages: Springer Book Archive