Abstract
Hospitals are a new and evolving market for psychological services. Changes in health care delivery are now creating a climate in which hospitals are much more receptive to and interested in the diagnostic, consultative, and treatment services of psychologists. These changes include changing health care economics, the need for innovative programs that meet patient needs, and the evolving concept of the hospital as being responsive to the needs of the community. Because these factors closely coincide with the interests of psychologists in health care delivery, there appears to be a significant though underdeveloped mutual interest between psychologists and hospitals in serving the community. Finally, hospitals are an important market for psychologists because they are a central coordinating element in health care delivery and consume the lion’s share of the health care dollar.
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© 1991 Springer Science+Business Media New York
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Wiggins, J.G., Ludwigsen, K.R. (1991). Marketing Psychological Services in Hospitals. In: Sweet, J.J., Rozensky, R.H., Tovian, S.M. (eds) Handbook of Clinical Psychology in Medical Settings. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-3792-2_9
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DOI: https://doi.org/10.1007/978-1-4615-3792-2_9
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