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System of Indicators for the Nutritional Quality of Marketing and Food Environment: Product Quality, Availability, Affordability, and Promotion

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Diet Quality

Part of the book series: Nutrition and Health ((NH))

Abstract

An increase in dietary intake along with food marketing and changes in the local, national, and global food systems are considered by many as the primary global drivers of the obesity and noncommunicable disease (NCD) pandemics [1]. Empirical evidence from health research [2] has linked long-term change in BMI to consumption of specific food categories. Abundant consumer research exists on the various ways by which the different components of marketing strategies individually and jointly impact food choice (see [3] for a review). However, solid theoretical and empirical foundations remain absent for which marketing business practices cause which changes in food purchase, consumption, and diet and with which obesity and diet-related health consequences. At the same time, facing the pandemic of obesity and diet-related chronic disease, policy makers, researchers, and practitioners have longed for a surveillance system that can describe and monitor food marketing activities at various levels to support research and decision making. More research about food marketing and health outcomes can then be conducted to better inform policy and intervention aimed at preventing child and adult obesity and their chronic disease sequel. Yet, there is not much solid insight on how such a system should be implemented.

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Abbreviations

FSA:

Forward sortation area or a geographic region where all postal codes start with the same three letters

SKU:

Stockkeeping unit or a unique identifier for each distinct product sold in a store

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Author information

Authors and Affiliations

  1. School of Business, University of Alberta, Business Building, Edmonton, AB, Canada, T6G2R6

    Yu Ma

  2. McGill University, Bronfman Building, Montreal, QC, Canada

    Alice Labban, Mathew Cherian & Laurette Dubé

  3. McGill Clinical and Health Informatics, Department of Epidemiology, Biostatistics, and Occupational Health, McGill University, Montreal, QC, Canada

    Arash Shaban-Nejad & David L. Buckeridge

Authors
  1. Yu Ma
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  2. Alice Labban
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  3. Mathew Cherian
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  4. Arash Shaban-Nejad
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  5. David L. Buckeridge
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  6. Laurette Dubé
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Corresponding author

Correspondence to Yu Ma .

Editor information

Editors and Affiliations

  1. Diabetes and Nutritional Sciences, School of Medicine, King's College London, 150 Stamford Street, London, SE1 9NH, United Kingdom

    Victor R. Preedy

  2. Rosemead Surgery, 8A Ray Park Avenue, Maidenhead, SL6 8DS, Berkshire, United Kingdom

    Lan-Anh Hunter

  3. Department of Biomedical Sciences, School of Life Sciences, University of Westminster, 115 New Cavendish Street, London, W1W 6UW, United Kingdom

    Vinood B. Patel

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Ma, Y., Labban, A., Cherian, M., Shaban-Nejad, A., Buckeridge, D.L., Dubé, L. (2013). System of Indicators for the Nutritional Quality of Marketing and Food Environment: Product Quality, Availability, Affordability, and Promotion. In: Preedy, V., Hunter, LA., Patel, V. (eds) Diet Quality. Nutrition and Health. Humana Press, New York, NY. https://doi.org/10.1007/978-1-4614-7315-2_27

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  • DOI: https://doi.org/10.1007/978-1-4614-7315-2_27

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  • Publisher Name: Humana Press, New York, NY

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  • Online ISBN: 978-1-4614-7315-2

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