Abstract
Most of Mobile Social Network (MSN) sites may go through a process from emergence to disappearance, and have their own life-cycle in the market. To evaluate the life-cycle of MSN, a life-cycle model with four growth stages for MSN was proposed on the basis of BCG-like matrix in this article. Instead of employing the traditional market shares and growth rates, model in this paper is innovative for consulting two parameters which can be easily and rapidly derived from MSN user behavior pattern. Therefore, it provides a simple but effective way to identify which life-cycle stage an MSN could be, and helps choose prospective market stars for commercial purpose. Based on real click-stream data set collected from a Mobile Telecom Carrier in Chongqing, the authors evaluate the model and show the performance analyses.
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Acknowledgments
This work is supported by National Basic Research Program of China (2012CB315806) and Natural Science Foundation of Chongqing (CSTC.2009BA2089 and CSTC.2012JJB40008).
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Zhao, Gf., Li, B., Wang, J., Tang, H. (2013). Evaluating Life-Cycle Matrix Model for Mobile Social Network. In: Wong, W.E., Ma, T. (eds) Emerging Technologies for Information Systems, Computing, and Management. Lecture Notes in Electrical Engineering, vol 236. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-7010-6_111
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DOI: https://doi.org/10.1007/978-1-4614-7010-6_111
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