Group Exercise in Descriptive Analysis

Abstract

This exercise shows how a descriptive analysis project can be performed by small groups of students. Students may select their own product category, build a lexicon and ballot for sensory analysis, and conduct an evaluation of several products from their chosen category. Analysis of data, graphing of results, a report, and presentation may also be required. The goals of this lab are (1) to reinforce the understanding of descriptive analysis procedures, (2) to provide an experience in teamwork and division of labor, and (3) to provide practice in written and verbal communication skills. This exercise may be used in place of the descriptive analysis lab in Chap. 10.