Abstract
This chapter explores the concept of customer-centric service provision in a local community and how it could work. It is based on past projects and on-going work at Chorley Borough Council on Circles of Customer Need. This approach applies holistic living or open-systems approaches to front-line customer engagement.
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Searles, J., Snowdon, B. (2012). Circles of Customer Need: A Contribution to Customer-Centric Service Provision in a Local Community. In: Macaulay, L., Miles, I., Wilby, J., Tan, Y., Zhao, L., Theodoulidis, B. (eds) Case Studies in Service Innovation. Service Science: Research and Innovations in the Service Economy. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-1972-3_30
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DOI: https://doi.org/10.1007/978-1-4614-1972-3_30
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