Abstract
There are three characteristics to every design: visceral, behavioral, and reflective. These three characteristics are interwoven through every design, eliciting both an emotional and a cognitive response. Our emotions are inseparable from and are a necessary part of our perceptions (i.e., cognitive functions). Emotions are also a necessary part of life because they affect how our feelings, behavior, and thoughts. In fact, without an emotional response to different situations, our decision-making abilities would be seriously impaired. Our emotional response to our immediate environment is how information is transmitted to our conscious awareness. For example, fear is an emotional response to a dangerous situation, and joy is the response to pleasant situations. Some objects, or situations, we encounter will evoke a strong emotion such as love or hate, happiness or disgust. Take for example how you felt the first time at seeing an original Shelby Cobra GT, or a photograph of the Grand Canyon at sunrise. Now compare that to how you would feel while touring the Holocaust Museum, the Viet Nam War Memorial.
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© 2015 Springer-Verlag London
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Kenyon, G.N., Sen, K.C. (2015). Product Design and Commercialization. In: The Perception of Quality. Springer, London. https://doi.org/10.1007/978-1-4471-6627-6_14
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DOI: https://doi.org/10.1007/978-1-4471-6627-6_14
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Publisher Name: Springer, London
Print ISBN: 978-1-4471-6626-9
Online ISBN: 978-1-4471-6627-6
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