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Organizational Dynamics

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Commercializing Innovation
  • 2007 Accesses

Abstract

When you start a project, you need the right people functioning in the right structure and in the right place. Early stage companies must compete with the larger resource base of established organizations, making attracting talent more difficult. Then, even when you think you have the right people in place, you need to bring the best out of them given the culture and overall organization of the company or project team. This chapter will help readers focus on the OD issues that will best lead to long-range success.

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Notes

  1. 1.

    Reinier Kraakman, John Armour, Paul Davies Krashum, et al., Oxford University Press, 2004.

  2. 2.

    Journal of Product Innovation Management 28 (2011): 3–16.

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© 2015 Jerry Schaufeld

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Schaufeld, J. (2015). Organizational Dynamics. In: Commercializing Innovation. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6353-1_9

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