Abstract
Think of your social media effort as a business within a business. As you would with a start-up business or a major internal initiative, write up a project charter and business plan for your social media program. This is especially important because 1) Social is still a new medium whose goals and measurements won’t be understood and shared across the enterprise unless you document them in writing, and 2) The fast pace of change, and frequent emergence of new platforms and tactics means you must define your priorities—and stay disciplined in pursuit of those priorities.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2013 Tom Funk
About this chapter
Cite this chapter
Funk, T. (2013). Business Plan Example. In: Advanced Social Media Marketing. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4408-0_12
Download citation
DOI: https://doi.org/10.1007/978-1-4302-4408-0_12
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-4407-3
Online ISBN: 978-1-4302-4408-0
eBook Packages: Business and EconomicsBusiness and Management (R0)Apress Access Books