Abstract
If we were to describe the culture at Google in a single phrase, “data driven” might come to mind. “Evidence based” might be another way of saying it, but in Google’s engineering culture, this amounts to the same thing: data. If you don’t have the data, you don’t have the picture.
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© 2012 Bart Weller and Lori Calcott
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Weller, B., Calcott, L. (2012). Google Analytics and Actionable Data. In: The Definitive Guide to Google AdWords. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4015-0_11
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DOI: https://doi.org/10.1007/978-1-4302-4015-0_11
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-4014-3
Online ISBN: 978-1-4302-4015-0
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