Abstract
There are a number of terms to be used in the next few pages which merit attention at the outset and elaboration later.
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© 1990 Horwath & Horwath
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Jeffries, D. (1990). Marketing the Tourism Product. In: Quest, M. (eds) Horwath Book of Tourism. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-11687-4_3
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DOI: https://doi.org/10.1007/978-1-349-11687-4_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-11689-8
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