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Consumer Research Methods in Food Science

  • Book
  • © 2023

Overview

Editors:
  1. Carlos Gómez-Corona

    1. Firmenich & Cie SAS, Neuilly-sur-Seine, France

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    You can also search for this editor in PubMed   Google Scholar

  2. Heber Rodrigues

    1. Plumpton College, Brighton, UK

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Includes cutting-edge methods and protocols
  • Provides step-by-step detail essential for reproducible results
  • Contains key notes and implementation advice from the experts

Part of the book series: Methods and Protocols in Food Science (MPFS)

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Table of contents (23 chapters)

  1. Front Matter

    Pages i-xii
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  2. Consumer Research in Food Science – An Introduction

    • Carlos Gómez-Corona, Heber Rodrigues
    Pages 1-13

  3. Methods from Anthropology, History, Linguistics and Visual Arts

    1. Front Matter

      Pages 15-15
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    2. The Historical Development of Food Systems and Heritage

      • Jorge Uría González, Luis Benito García Álvarez
      Pages 17-36

    3. Sensory and Multisited Ethnographic Methods for Consumer Research

      • Ana María Ulloa
      Pages 37-54

    4. Consumer Research Through Cookbooks and Cooking Shows: Linguistics, Cultural Studies, and Media Studies

      • Keri Matwick, Kelsi Matwick
      Pages 55-72

    5. The Analysis of Images in Consumer Research

      • Carlos Gómez-Corona, Daniel Salazar Lama
      Pages 73-97

  4. Methods from Psychology

    1. Front Matter

      Pages 99-99
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    2. A Structural Approach to Social Representations of Food and Beverages: Some Methods to Scientifically Study Lay Thinking

      • Grégory Lo Monaco, Colomba Codaccioni, Eric Bonetto
      Pages 101-114

    3. Perception and Representation: Sorting Task and Projective Mapping

      • Sylvie Chollet, Dominique Valentin
      Pages 115-132

    4. Measure of the Verbal Emotional Responses Triggered by Food Products

      • Christelle Porcherot, Sylvain Delplanque, Carlos Gómez-Corona
      Pages 133-171

    5. Implicit Measures of Food “Wanting”

      • Donato Cereghetti, Isabelle Cayeux, Sylvain Delplanque, Kathrin Ohla
      Pages 173-194

    6. Methods for Studying Multisensory Perception in Consumer Research

      • Fabiana M. Carvalho, Charles Spence
      Pages 195-224

    7. Doing (Consumer) Research with Children: What’s New?

      • Sandrine Monnery-Patris, Kaat Philippe
      Pages 225-233

    8. Creativity on Our Plates: Measuring Creativity in Cooking

      • Nicolas Pichot, Eric Bonetto
      Pages 235-244

  5. Methods from Marketing

    1. Front Matter

      Pages 245-245
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    2. Qualitative Data Analysis: Challenges and Opportunities for Food Researchers

      • Jorge Herman Behrens
      Pages 247-264

    3. Consumer Research in Social Media: Guidelines and Recommendations

      • Carlos Gómez-Corona, Hoa Nguyen
      Pages 265-291

    4. Implementing Eye Tracking Technology in Experimental Design Studies in Food and Beverage Advertising

      • Kostoula Margariti, Leonidas Hatzithomas, Christina Boutsouki
      Pages 293-311

    5. Field Studies in Food Settings: Lessons Learned and Concrete Cases

      • Tobias Otterbring
      Pages 313-328
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Keywords

About this book

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. 

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.


Editors and Affiliations

  • Firmenich & Cie SAS, Neuilly-sur-Seine, France

    Carlos Gómez-Corona

  • Plumpton College, Brighton, UK

    Heber Rodrigues

Bibliographic Information

  • Book Title: Consumer Research Methods in Food Science

  • Editors: Carlos Gómez-Corona, Heber Rodrigues

  • Series Title: Methods and Protocols in Food Science

  • DOI: https://doi.org/10.1007/978-1-0716-3000-6

  • Publisher: Humana New York, NY

  • eBook Packages: Springer Protocols

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Science+Business Media, LLC, part of Springer Nature 2023

  • Hardcover ISBN: 978-1-0716-2999-4Published: 08 April 2023

  • Softcover ISBN: 978-1-0716-3002-0Published: 08 April 2023

  • eBook ISBN: 978-1-0716-3000-6Published: 07 April 2023

  • Series ISSN: 2662-950X

  • Series E-ISSN: 2662-9518

  • Edition Number: 1

  • Number of Pages: XII, 472

  • Number of Illustrations: 26 b/w illustrations, 84 illustrations in colour

  • Topics: Food Science

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