Geographic Market Segmentation

Shekhar, Shashi; Xiong, Hui

doi:10.1007/978-0-387-35973-1_469

Shashi Shekhar³ &
Hui Xiong⁴

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Geodemographic Segmentation

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Authors and Affiliations

Faculty of Computer Science and Engineering, University of Minnesota, Minneapolis, MN, 55455, USA
Shashi Shekhar (McKnight Distinguished University Professor)
Management Science and Information Systems Department, Rutgers Business School Newark and New Brunswick Rutgers, the State University of New Jersey, Newark, NJ, 07102, USA
Hui Xiong (Assistant Professor)

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Shashi Shekhar
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Hui Xiong
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Editors and Affiliations

Faculty of Computer Science and Engineering, University of Minnesota, Minneapolis, MN, 55455, USA
Shashi Shekhar (McKnight Distinguished University Professor) (McKnight Distinguished University Professor)
Management Science and Information Systems Department, Rutgers Business School Newark and New Brunswick Rutgers, the State University of New Jersey, Newark, NJ, 07102, USA
Hui Xiong (Assistant Professor) (Assistant Professor)

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Shekhar, S., Xiong, H. (2008). Geographic Market Segmentation. In: Shekhar, S., Xiong, H. (eds) Encyclopedia of GIS. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-35973-1_469

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DOI: https://doi.org/10.1007/978-0-387-35973-1_469
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-30858-6
Online ISBN: 978-0-387-35973-1
eBook Packages: Computer ScienceReference Module Computer Science and Engineering

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