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Agent Technologies for the Development of Adaptive Web Stores

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Agent Mediated Electronic Commerce

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 1991))

Abstract

With the increasing popularity of Web shopping, the personalization of the front-end of on-line stores has become a critical issue: these systems are accessed by customers with different backgrounds, expertise and preferences; therefore, their usability can only be improved by personalizing their interfaces to the needs of each specific user. In this paper, we describe the architecture of SETA, a prototype toolkit for the creation of adaptive Web stores, where user modeling and flexible hypermedia techniques are exploited to personalize the interaction with the user, dynamically generating the catalog pages on the basis of the user’s features. The SETA architecture is composed by different specia- lized agents, which cooperate to the management of the interaction with the user; we will discuss how the application of agent-based techniques has been essential to the design and development of this system.

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Author information

Authors and Affiliations

  1. Dipartimento di Informatica, Università di Torino, Cso Svizzera 185, 10149, Torino, Italy

    Liliana Ardissono, Anna Goy, Giovanna Petrone, Marino Segnan, Luca Console, Leonardo Lesmo, Carla Simone & Pietro Torasso

Authors
  1. Liliana Ardissono
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  2. Anna Goy
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  3. Giovanna Petrone
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  4. Marino Segnan
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  5. Luca Console
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  6. Leonardo Lesmo
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  7. Carla Simone
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  8. Pietro Torasso
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Editor information

Editors and Affiliations

  1. Institute of Information and Computing Sciences, Utrecht University, P.O.Box 80.089, 3508 TB, Utrecht, The Netherlands

    Frank Dignum

  2. IIIA, CSIC Campus UAB, 08193, Bellaterra, Catalonia, Spain

    Carles Sierra

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© 2001 Springer-Verlag Berlin Heidelberg

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Ardissono, L. et al. (2001). Agent Technologies for the Development of Adaptive Web Stores. In: Dignum, F., Sierra, C. (eds) Agent Mediated Electronic Commerce. Lecture Notes in Computer Science(), vol 1991. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-44682-6_11

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  • DOI: https://doi.org/10.1007/3-540-44682-6_11

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-41671-5

  • Online ISBN: 978-3-540-44682-8

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