Abstract
Starting with a comprehensive analysis of empirical and theoretical papers on market entry mode choice, as well as by referring to the characteristics of small and medium sized enterprises (SMEs), we develop a new quantitative model that represents SMEs’ choice between joint venture (JV) and wholly owned foreign venture (WOFV). With the help of this model, we deduce some useful propositions for decision makers, both in companies concerned and in economic policy.
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© 2005 Springer-Verlag Berlin Heidelberg
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Zhao, X., Decker, R. (2005). Modeling SMEs’ Choice of Foreign Market Entry: Joint Venture vs. Wholly Owned Venture. In: Fleuren, H., den Hertog, D., Kort, P. (eds) Operations Research Proceedings 2004. Operations Research Proceedings, vol 2004. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-27679-3_28
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DOI: https://doi.org/10.1007/3-540-27679-3_28
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-24274-1
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