Abstract
This article proposes a systematic classification of services. The classification was developed following the principles and criteria suggested by Hunt (1991) and Bunge (1967) for the development of classifications. The structure of the systematic classification, an example and the managerial and theoretical contributions are provided.
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References
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© 2015 The Academy of Marketing Science
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Perez-Rivera, M.M. (2015). A Systematic Classification of Services to Gain Strategic Marketing Insights. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_105
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DOI: https://doi.org/10.1007/978-3-319-13162-7_105
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