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Competing in a Global Marketplace

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The Dynamic American Firm

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Abstract

In response to the rising intensity of global competition, business firms are making a variety of organizational changes. Even the firm most oriented to domestic business is increasing its geographic reach because with increasing frequency its suppliers and customers are located on a variety of continents. Consequendy firms must develop strategies which enable them to compete successfully on a global scale.

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Notes

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Author information

Authors and Affiliations

  1. Center for the Study of American Business, USA

    Harvey S. James Jr. (Jeanne and Author Ansehl Posdoctorate Fellow)

Authors
  1. Harvey S. James Jr.
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  2. Murray Weidenbaum
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Editors and Affiliations

  1. Center for the Study of American Business, Washington University, Campus Box 1208, St. Louis, Missouri, 63130-4899, USA

    Robert A. Batterson (Communications Director), Kenneth W. Chilton (Director) & Murray L. Weidenbaum (Chairman) (Communications Director),  (Director) &  (Chairman)

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© 1996 Kluwer Academic Publishers

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James, H.S., Weidenbaum, M. (1996). Competing in a Global Marketplace. In: Batterson, R.A., Chilton, K.W., Weidenbaum, M.L. (eds) The Dynamic American Firm. Springer, Boston, MA. https://doi.org/10.1007/978-1-4613-1313-7_8

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  • DOI: https://doi.org/10.1007/978-1-4613-1313-7_8

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4612-8563-2

  • Online ISBN: 978-1-4613-1313-7

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