Abstract
Biodiversity valuation studies often address the willingness to pay (WTP) for species survival. Many policy initiatives, however, target more generally the population levels of wildlife. This study investigated the empirical question of WTP for enhancing species populations also beyond the survival level. Respondents’ WTP for increases in population levels of endangered species as well as of general wildlife in three habitats were evaluated in a choice experiment, by trading off against income tax and restrictions in recreational access. Any person may have several motives for deriving value from enhanced wildlife populations, and variation in values were analysed in a Latent Class model. We document considerable discrete variations in WTP and respondents fall into several distinct groups. The first group express a significant WTP for saving endangered species only and has no positive WTP for higher population levels, indicating that existence values dominate their WTP. The second group put emphasis on wildlife, but with equal weight attached to moderate and high increases in population for ‘Endangered’ as well as ‘General’ wildlife. Thus, they appear insensitive to scope. The pattern suggests that WTP may be affected by warm glow or deontological motivations. The third group reveal significant WTP, but for at least one of the wildlife attributes they prefer moderate increases over high. This could be due to moral motivations or reflect provision cost concerns. Our findings point to the caution needed when using results from studies focusing on species survival in valuing broader initiatives.
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Notes
Detailed information on representativity can be obtained from the authors upon request.
The analyses are not reported here, but can be obtained from the authors upon request.
Results from this split can be obtained from authors upon request.
See Footnote 3.
Note, however, that one could argue that if the actual provision of the good will in fact not require the actual involvement of the respondents, they may be unlikely to experience the utility effect from improved self-image or warm glow.
Abbreviations
- CE:
-
Choice experiment
- CV:
-
Contingent valuation
- WTP:
-
Willingness to pay
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Acknowledgments
The authors are grateful to the Danish National Research Foundation for support to the Center for Macroecology, Evolution and Climate, and to the Danish Social Science Research Council and the Ministry of Environment for support to the present research. A former version of the paper was presented at the Fourth World Congress of Environmental and Resource Economists, Montreal, Canada, June 28–July 2, 2010.
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Appendices
Appendix
This appendix outlines the information sheet given to respondents. The order in which the habitats were presented varied according to their order in the questionnaire. Two habitats were presented to each respondent. Notice: The questionnaire was in Danish.
Information sheet: wildlife in the Danish nature
Many human activities affect the nature and the wildlife living there. By changing the way we use nature, we can change the conditions for different wildlife species. Depending on which initiatives are taken, different species will be favoured. Some of these species are endangered or declining in number and others are common. In addition, conditions can change so that wildlife experiences become more frequent.
[Habitat 1]
Imagine that we take some initiatives to improve living conditions for wildlife in [habitat 1]. Some initiatives will benefit specific species, while others will benefit wildlife in general.
[Description of wildlife on habitat 1]
[Habitat 2]
Also in [habitat 2] can we take initiatives to improve living conditions for specific species, whereas other initiatives will benefit wildlife in general.
[Description of wildlife on habitat 2]
Encounter of wildlife
Access
Today we are usually allowed to walk and bike on paths and roads in the nature. We can protect wildlife better by prohibiting access to some areas entirely or during the breeding season, which typically is from April to October. This will make wildlife encounters less frequent, but on the other hand wildlife living conditions will improve.
The description of habitats
Lakes and streams
Otter population
The otter is an endangered species in Denmark that lives around and in lakes and streams. We can improve the living conditions for the otter by, e.g. establishing passages for it. Depending on in how many places we take such initiatives, the population may increase somewhat so that the otter becomes rare (but not absolutely endangered) or even common in Denmark.
Great crested grebe population
The great crested grebe is a common breeding bird at Danish lakes. We can improve its living conditions by, e.g. re-establishing lakes and wetlands which have been drained. This will especially benefit the great crested grebe, but also wildlife in general living at lakes and streams. Depending on in how many places we take such initiatives, the population of great crested grebe may increase by 25 or 50%
[Photos of otter and great crested grebe were presented in both splits]
Fields and meadows
Barn owl population
The barn owl is an endangered species in Denmark. It hunts in open fields, bogs and meadows. We can improve the living conditions of the barn owl by, e.g. establishing hedgerows in the open fields. Depending on in how many places we take such initiatives, the population may increase so that the species becomes rare (but not endangered) or even common in Denmark.
Hare population
The hare is a common mammal in fields and meadows in Denmark. Its living conditions can be improved by, e.g. letting parts of fields remain uncultivated and pesticide-free, so that the availability of food and shelter increases. This may especially benefit the hare, but also wildlife in general living on fields and meadows. Depending on in how many places we take such initiatives, the population of hare may increase by 25 or 50%.
[Photos of barn owl and hare were presented in both splits]
Forests
Dormouse population
The dormouse is an endangered species in Denmark. It lives in forests with a dense lower storey. By, e.g. mixing bushes and trees, its living conditions can be improved. Depending on in how many places we take such initiatives, the population of dormouse may increase so that the species becomes rare (but not endangered) or even common in Denmark.
Greater spotted woodpecker population
Greater spotted woodpecker is a common breeding bird in the Danish forests. Its living conditions can be improved by, e.g. leaving dead wood in the forests. This will especially benefit the greater spotted woodpecker, but also other wildlife species living in forests. Depending on in how many places we take such initiatives, the population of greater spotted woodpecker may increase by 25 or 50%.
[Photos of dormouse and greater spotted woodpecker were presented in both splits]
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Jacobsen, J.B., Lundhede, T.H. & Thorsen, B.J. Valuation of wildlife populations above survival. Biodivers Conserv 21, 543–563 (2012). https://doi.org/10.1007/s10531-011-0200-3
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DOI: https://doi.org/10.1007/s10531-011-0200-3