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The adaptability of network organizations: Some unexplored questions

  • Marketing In The 21st Century
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Authors and Affiliations

  1. the Carlson School of Management at the University of Minnesota, USA

    Orville C. Walker (the James D. Watkins Professor of Marketing)

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  1. Orville C. Walker
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His research has largely dealt with salesforce motivation and management, as well as with organizational issues involved in new product development and the implementation of strategic marketing programs. His articles have been published in theJournal of Marketing Research, theJournal of Marketing, and theStrategic Management Journal, among others. He is also the owner and manager of a vineyard in Maiden Rock, Wisconsin.

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Walker, O.C. The adaptability of network organizations: Some unexplored questions. J. of the Acad. Mark. Sci. 25, 75–82 (1997). https://doi.org/10.1007/BF02894511

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