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Dedicated Followers of PaSSion (1995–Present): Seasoned Clubbers and the Mediation of Collective Memory as a Process of Digital Gift-Giving

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Neo-Tribes

Abstract

This chapter introduces the term micro-ties (friendships) into the literature on dance culture in relation to the neo-tribes turn. It focuses on a grouping of ‘seasoned clubbers’ who socialise in core micro-groups within the larger clubbing network and subscribe to being DFOP (Dedicated Followers of PaSSion). The application of a virtual ethnography was used to analyse the news feed as a temporal construction of DFOP recollections in three public Facebook clubbing groups. In a general sense clubbers can be described as tribalised in terms of their inseparability from mass global electronic dance music consumption practices. Yet an internal fixity that challenges former applications of a neo-tribes ethos is rendered visible through a process of symbolic digital gift-giving in the continuation of a mediated collective memory and performance of authenticity online.

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Notes

  1. 1.

    The use of the term ‘seasoned clubber(s)’ is a shorthand for those individuals of the late post-boomer/early echo generation who have participated in the nuances of club culture. The term is specifically used here to refer to those who are a part of what I call a ‘second wave’ in ‘ dance culture’ in the early 1990s to mid-2000’s, and who identified themselves through this practice as a ‘clubber’ (Thornton 1995). Initially, this term was invented for the purposes of my thesis (forthcoming) to describe the narratives of individuals as they recall their clubbing experiences but the reference could also be applied to anyone who has experienced the dance music world before or after this period.

  2. 2.

    Garratt, Sheryl. (1998, p. 302), references an article in Mixmag Magazine that noted ‘how organisation’s such as Cream [at club Nation] … were more than just clubs. They ran DJ agencies, record labels and tours. Their distinctive logos appeared on clothing, merchandise and mix CD’s. They were emerging new youth brands’.

  3. 3.

    The term ‘matrix of the clubbing lifeworld’ is my concept (2018) adapted from Husserl’s (1936/1970) conception of ‘lifeworld’ and Habermas’s (1981) contribution for the purposes of explaining the intersecting ‘micro-social’ interactions of those who participated in the practices of listening to electronic dance music.

  4. 4.

    Dedicated Followers of PaSSion is a slogan that was created for the early promotion of the event. It first appeared on a flyer in 2001 and caught the imagination of its invested participants who embraced it as a part of their clubbing identity.

  5. 5.

    Club Emporium was a familiar environment as I was a local and regular participant at PaSSion. The first event I attended was in 1996. The research in this chapter forms part of the data gathered during fieldwork for my PhD thesis (forthcoming). The broader framework comprises of (i) semi-structured interviews (in which a number of participants attended PaSSion at regular intervals between the late 1990s to early 2000s) and (ii) participant observations conducted at electronic dance music events across England and internationally.

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Armour, Z. (2018). Dedicated Followers of PaSSion (1995–Present): Seasoned Clubbers and the Mediation of Collective Memory as a Process of Digital Gift-Giving. In: Hardy, A., Bennett, A., Robards, B. (eds) Neo-Tribes. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-68207-5_9

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