Abstract
This chapter discusses the significance of popular culture in sociolinguistic research with reference to globalization and the social changes that influence popular culture choices amongst young adults. It explains why we need to understand the relationships between language and popular culture in the context of a broader understanding of society in general. We argue for the need to take advantage of disciplines such as sociolinguistics, sociology, anthropology, cultural studies and critical geography to explore the global processes that are influencing young people’s online and offline language practices. The two research contexts—Mongolia and Bangladesh—are also introduced here through two initial pieces of data.
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Dovchin, S., Pennycook, A., Sultana, S. (2018). Language, Culture and the Periphery. In: Popular Culture, Voice and Linguistic Diversity. Language and Globalization. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-61955-2_1
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DOI: https://doi.org/10.1007/978-3-319-61955-2_1
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