Tourist events and satisfaction: a product of regional tourism competitiveness
ISSN: 1660-5373
Article publication date: 27 August 2019
Issue publication date: 18 September 2019
Abstract
Purpose
This study aims to analyze the contribution of tourist event and satisfaction with tourism events as a product of regional tourism competitiveness, as well as evaluate factors of competitiveness.
Design/methodology/approach
The research followed a quantitative methodology by conducting a questionnaire on the four largest tourist events in Madeira (Carnival, Flower Festival, Atlantic Festival and Wine Festival), an insular island located in Portugal.
Findings
The sample consisted of 2,262 tourists surveyed during the year 2017 and structural equation models were used as the statistical method. Results showed that satisfaction is reflected in the client's loyalty to the choice of a tourist destination and also contributes directly and indirectly to the regional tourist competitiveness.
Originality/value
This study contributes to the valorization of local and regional events, perceived by the level of satisfaction and loyalty of tourists, as products of regional competitiveness of a tourist destination.
Keywords
Acknowledgements
The authors would like to thank “Tourism Project: Characterization, Impact and Sustainability of Madeira Tourism”, co-financed by the Operational Program of the Autonomous Region of Madeira 2014-2020 (Portaria No. 92/2015), M14-20-01-0145- FEDER-000007, of the University of Madeira and NECE – Research Unit in Business Sciences funded by the Multiannual Funding Programme of R&D Centres of FCT – Fundação para a Ciência e a Tecnologia, under the project “UID/GES/04630/2013”.
Citation
Teixeira, S.J., Ferreira, J.J.M., Almeida, A. and Parra-Lopez, E. (2019), "Tourist events and satisfaction: a product of regional tourism competitiveness", Tourism Review, Vol. 74 No. 4, pp. 943-977. https://doi.org/10.1108/TR-12-2018-0181
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited