人類生活中汽車佔有重要的地位,科技不斷地進步、汽車也持續在演化成長,但並非每個人都有能力負擔得起一台車,所以近期在台灣,政府積極地推動「共享經濟」,且隨著經濟型態的轉變,環保意識也逐漸提升,汽車共享也將成為共享經濟的主軸,目前台灣了解共享汽車商業模式的消費者不停在攀升。 本研究以「科技接受模式」中知覺易用性、知覺有用性、使用態度及口碑,這四個構面來探討消費者的購買行為,問卷設計針對20~60歲具有汽車駕照的消費者,扣除一些未標示清楚的無效問卷,其餘共收集660份有效問卷。 利用SPSS AMOS20.0電腦統計軟體進行信效度分析,並以結構方程模型(SEM)實證結果。研究中發現主觀意識對於採用共享汽車系統的意圖呈現顯著的關係。
Vehicles play a vital role in human daily life. Therefore, technology is improving constantly and evolving gradually. However, not everyone can afford a car. Thus, the government in Taiwan is promoting “Sharing Economy” positively. By the transformation of economic structure and the increase of environmental awareness, sharing vehicles will become the main feature soon. In addition, there are more and more consumers that realize the business mode of sharing vehicles. The study explores the purchasing behaviors of the consumers by perceived ease of use, perceived usefulness, attitude toward using and reputation. Besides, the research aims at the consumers at the age of 20 to 60 with driver’s license and collects 660 effective questionnaires. Thus, the statistical software SPSS AMOS20.0 is applied to analyze the reliability and validity, in the end, verify by structural equation modeling (SEM). The study finds that subjective consciousness is significantly related to intention to adopt sharing vehicles system.