Kuala Lumpur has always been a developed town under the administration of Chinese Capitan Yap Ah Loy and British colonization since hundred years ago. Nonetheless, along the urban development Kuala Lumpur city center gradually moved to area around Petronas Twin Towers at Jalan Ampang; and the Old Town was getting abandoned. The historical buildings were demolished for high rise project developments; in addition to that incoming immigrant workers phenomenon slowly replaces the past livelihood and spaces. Viewing that the sharing culture as well as local cultural and creative industries are widely potential among the old communities, thus the thesis is aimed to propose design solutions by inserting the local cultural and creative industry as well as highlighting soundscapes to rejuvenate the Old Town. To achieve design objectives, literature review was carried out to find related directions, from the aspects of urban renewal to urban regeneration, cultural and creative industry to image of the city, and sense of place to soundscape. Site analysis was done to find its uniqueness and suitable design strategies. Throughout further research into these tangible and intangible elements within the site, it is found that the dialects, Chinese clans and associations, and past entertainment industries are valuable cultural assets yet underrated and their associated buildings are unappreciated. Other than that, the relationship of buffer zones between streets and alleys are discovered to be related with the livelihood of the locals. Design strategies of the urban masterplan focuses on the connection of sound nodes via landscapes and open spaces with related sound programs in addition to resolve the current urban predicaments. The subsequent step is to derive the site of existing Central Market to create the central sound nodes of the Kuala Lumpur Old Town. By connecting the river and old town via the building, we revive the sound nodes and reverberate them through the old town…… This thesis suggests an alternative design proposal for urban regeneration and cultural preservation from the aspect of soundscape and sound elements.