As the result of the continuous development of globalization and the technology, it becomes general for people to take a flight to go one place from another. In addition, the flourish development of the Internet allows people to book flight tickets easily on online flight ticket booking website. In order to satisfy the various need of consumers and rapid change of consumption pattern, a comprehensive understood and analysis of online customer satisfaction is an obvious necessity. By doing so, an industry can meet consumer need and market trend accurately. Hence, this research is trying to discuss the effect of transaction cost, technology acceptance, product attributes and service quality toward customer satisfaction on online flight ticket booking website. This research uses SPSS version 22.0 as a tool for data analysis. The result shows that the transaction cost is positively and significantly correlated with costumer satisfaction. Furthermore, the technology acceptance and service quality are also positively correlated with costumer satisfaction. However, product attribute, displaying a different pattern, is negatively correlated with costumer satisfaction. Hope this research helps related industries to figure out the operation in the market so as to make viable strategies and promote competitiveness.