近年來線上博弈平台應用視訊串流技術產生了串流直播博弈遊戲,獲得線上博弈愛好者的使用與關注並在實際營運中獲得了成功印證。本研究以(Westaby, 2005)所發展之行為推理理論為基礎,並加入了知覺享樂性、便利性、認知安全性、知覺障礙等來探討使用者之實際行為的背後的影響因素。針對台灣地區線上博弈平台使用者調查,透過問卷的形式來蒐集資料。 本研究結果顯示,線上博弈平台使用者著重使用者體驗與感官娛樂性體驗,可隨時隨地的使用與操作便利性對於使用者有一定程度的吸引力。線上博弈平台對於安全性技術採用與所建立的安全性形象必需要有更多的著墨,並且對於企業社會責任的投入參與,多展現對社會的正向回饋,可望降低民眾對於線上博弈平台的知覺障礙門檻。
Recently, online casino combined media streaming technology to create live streaming gambling games, to attract online gambling lovers’ attention and acceptance. There is a positive correlation between online gambling players’ acceptance of live stream gambling games and the revenue of online casino game company. This research is based on the behavior reasoning theory by Westaby in 2005 and to reseach furthermore on the attitude and behavior of the online gambling game players by discussing the following topics: perceived enjoyment, convenience, perceived safety, and barriers. That is based on the questionnaires from online casino users in Taiwan as the empirical data. The result of this research demonstrated that online gambling platform users tend to consider perceived enjoyment, and convenience of the games as the more attracting factors of all. The need for advance security technology adaption, and creating positive public image with enterprise social responsibility can potentially decrease general public's negative perception toward online gambling platform in which may overcome the barriers.