Under the influence of the economic downturn in recent years, there is no doubt that the real estate market will have a certain impact. Under the influence of the government tax policies, how Taiwan's real estate market can improve its overall capabilities and how to change its marketing strategies when faced with market changes are all problems by the real estate industry in Taiwan. This section discusses the real estate industry in Taiwan. The purpose is to provide an in-depth analysis of Taiwan's real estate marketing strategy. In this study, a case study of Company T, a 4P, and STP analysis were conducted to investigate the marketing strategies faced by the Taiwan real estate industry. The main conclusions of this study are summarized as follows: (1) Taiwan's real estate marketing strategy needs to keep up with the world in order to keep pace with the times, find a position to achieve effective communication and achieve the effect of marketing, continuous research and development and advancing with the times, and respond to changes in the environment. Adjust and reserve energy; (2) The real estate industry in Taiwan is currently during the consolidation period, it is digesting and adapting to changes brought about by the overall economy and policies，collaborate with peers to create a win-win situation with “REITs”