This project describes and analyzes the role of the producer in an advertising production company, and explores how this role can contribute to innovations in Taiwan’s creative industries. By undertaking an internship placement involving participating in an online advertising project, this project has led me to gain a more comprehensive understanding of the role of producers. This project report describes the abilities and skills the producer requires in an advertising production company. A good producer should have a highly organized mind and able to multi-task as a problem-solver and an effective communicator to coordinate the production process. In addition, producers should develop essential capabilities and the skills need to be combined appropriately to become a qualified producer, such as networking, problem solving, effective communication, and necessary technical skills. Moreover, the independent or freelance producers could be a future trend for the online advertising industry in Taiwan. Co-working space is another option for producers to more effectively harness their innovation potential because they can network more effectively across industry and professional boundaries enabling more creative relationships.