This study aims to understand the financial holding company with banking and insurance business, such as the use of the difference between the joint marketing and joint promotion model generated to conduct put forward their respective superior, weaknesses, and make recommendations in accordance with the findings. First the regulations and literature explore the theoretical basis of architecture study of; Then, the reference with the inter-related banking and insurance-related information and Inquiry-related practices and views in order to analyze the current situation with the two kinds of mode between the differences, in this study is mainly found : Found in the study so far only a decade or so, the speed of growth is extremely rapid development of banking and insurance, however, the regulatory and supervision can not seem to cater to the speed with its growth, a result, regulations and norms seem to have not entirely comprehensive, but also perhaps because the two businesses combined sales model is different from the simple past a single financial product, the competent authority or the establishment of dedicated units directly responsible for managing the bank insurance business. Second, the financial holding company is regardless of the execution of co-marketing model, or the Cooperative Extension mode, whose main purpose is to create income, but the common marketing caused by the direct use of customer information, right to privacy, however, the Cooperative Extension clients agree in writing to obtain difficult problem, two kinds of patterns and what you can produce large gains in this study have not been able to see. In this study, the insurance company to convert the main body of financial holding companies, in the implementation of co-marketing model attitude is more positive, compared to the bank to convert the main body of the financial holding company, hopes to promote model development. Finally, this study based on the findings of the study, make recommendations in order for future researches.