The purpose of this study of the consumer’s preference on telecom bundled services. this research starts from the related literature discussion. And supposes according to the rationale establishment construction. we also select the suitable method for the study tool. Then carries on the consumer usage behavior and preference on telecom bundled services sample investigation in used internet service,fixline service,IPTV service and mobile service. This research altogether provides 87 questionnaire, Effective number of samples recovered are 80. Effective recovery sample rate is 92%. And we do descriptive statistics, reliability analysis, principal component analysis, cluster analysis , ANOVA, t-test,chi-square test, conjoint analysis for thoes 80 effective recovered samples This study I have chosen several characteristics of used telecom services, and used conjoint analysis to measure the preferences and importance of those attributes in different perceived value（social value, monetary value ,conditional value and emotional value）. Finally, After the empirical research, the major findings as follows: 1.Consumers in different segments of the telecom product mix will be different understanding of social values. 2.Consumers in different segments of the telecom product mix will be different understanding of monetary values. 3.Consumers in different segments of the telecom product mix will be different understanding of conditional values. 4.Consumers in different segments of the telecom product mix will be different understanding of emotional values. 5.Consumers in different segments of the telecom product using behavior is different. 6.Consumers in different segments of the telecom product mix characteristics attributes the importance is different. 7.Consumers in different segments of the telecom product mix the overall utility is different.