Metrika

  • citati u SCIndeksu: 0
  • citati u CrossRef-u:[2]
  • citati u Google Scholaru:[]
  • posete u poslednjih 30 dana:30
  • preuzimanja u poslednjih 30 dana:25

Sadržaj

članak: 1 od 1  
2015, vol. 46, br. 3, str. 179-196
Poreklo i istorijski razvoj brendiranja i oglašavanja u starim civilizacijama Afrike, Azije i Evrope
Univerzitet Singidunum, FEFA - Fakultet za ekonomiju, finansije i administraciju - FEFA, Beograd, Srbija

e-adresasladjana.starcevic@gmail.com
Ključne reči: brend; oglašavanje; istorija brendiranja; istorija oglašavanja; stare civilizacije
Sažetak
Razvoj brendiranja i oglašavanja oduvek su bili međusobno uslovljeni. Cilj ovog istraživanja je da se utvrdi poreklo i prikaže istorijski razvoj brendiranja i oglašavanja u starim civilizacijama Afrike, Azije i Evrope. Primenjen je istorijski metod istraživanja. Predstavljeni su novi dokazi o primeni različitih oblika brendiranja, oglašavanja i drugih promotivnih aktivnosti u starom veku. Pokazalo se da je društveni razvoj nametnuo potrebu za označavanjem predmeta i promotivnim aktivnostima. Praksa je bila slična u svim starim civilizacijama, bez obzira na različite vremenske periode. Postojala su dva tipa brendiranja i oglašavanja: komercijalno i lično. Funkcije brendiranja i oglašavanja bile su raznovrsne i slične njihovim savremenim funkcijama.
Reference
*** Persian culture, art, governance and life: Darius's palace in Persepolis. Facts and Details, http://factsanddetails.com/world/cat56/sub371/item1976.html, accessed July 5, 2015
*** Shang Dynasty (1600 BC - 1046 BC). Cultural China, http://history.cultural-china.com/en/182History6983.html, accessed August 2, 2015
*** Northern Mesopotamia. Classical Art History, http://classicalarthistory.weebly.com/ancient-near-eastern.html, accessed September 15, 2015
*** Indus civilization. u: Encyclopaedia Britannica, http://www.britannica.com/EBchecked/topic/286837/Indus-civilization, accessed September 12, 2015
*** Shang Dynasty. u: Encyclopaedia Britannica, http://www.britannica.com/EBchecked/topic/114678/Zhou-dynasty, accessed October 2, 2015
*** Zhou Dynasty. u: Encyclopedia Britannica, http://www.britannica.com/EBchecked/topic/538446/Shang-dynasty, accessed October 12, 2015
*** Marble road. Ephesus Travel Guide, http://www.ephesustravelguide.com/agora-marble-street.html, accessed August 20, 2015
*** Art of the Qin Dynasty. Boundless, https://www.boundless.com/art-history/textbooks/boundless-art-history-textbook/chinese-and-korean-art-before-1279-14/the-qin-dynasty-96/art-of-the-qin-dynasty-459-5603/, accessed June 4, 20
*** (2015) Propaganda definition. Business Dictionary, http://www.businessdictionary.com/definition/propaganda.html, accessed April 22, 2015
Adkins, L., Adkins, A.R. (2004) Handbook to life in ancient Rome. New York: Facts on File Inc
Agnihotri, V.K. (2010) Indian history. New Delhi: Allied Publishers
Allen, S. (2000) Kings and Queens of Egypt. u: Heilbrunn Timeline of Art History: Metropolitan Museum of Art, http://www.metmuseum.org/toah/hd/kqae/hd_kqae.htm, accessed: June 21, 2015
Almquist, E., Roberts, K.J. (2000) A mindshare manifesto: Common misconceptions squander the power of the modern brand. Mercer Management Journal, Vol. 12, No. 12, p. 9-20
Andrews, E. (2013) 8 things you may not know about Hammurabi's code. http://www.history.com/news/history-lists/8-things-you-may-not-know-about-hammurabis-code, accessed: May 25, 2015
Anttiroiko, A. (2014) The Political Economy of City Branding. New York: Routledge
Arens, W.F. (2006) Contemporary Advertising. New York: McGraw-Hill/Irwin Publishing, 10th edition
Aruz, J., Wallenfels, R., ur. (2003) Art of the first cities: The third millennium B.C. from the Mediterranean to the Indus. New York: Metropolitan Museum of Art
Bahn, P.G. (2000) The atlas of world archaeology. New York: Checkmark Books
Bastos, W., Levy, S.J. (2012) A history of the concept of branding: practice and theory. Journal of Historical Research in Marketing, 4(3): 347-368
Belmonte, J.A., Garcia, A.C.G. (2010) Antiochos's Hierothesion at Nemrud Dag Revisited: Adjusting the Date in the Light of Astronomical Evidence. Journal for the History of Astronomy, 41(4): 469-481
Bourbon, F., ur. (2004) Drevne civilizacije - Velike kulture svijeta / Lost civilizations: Rediscovering the great cultures of the past. Zagreb: Mozaik Knjiga, The original title
British Museum The Tomb of lady Fu Hao. http://www.ancientchina.co.uk/staff/resources/background/bg7/bg7pdf.pdf, accessed August 25, 2015
British Museum Trade and transport in Mesopotamia. http://www.mesopotamia.co.uk/trade/home_set.html, accessed August 24, 2015
Bullard, S.B. (2014) Book Review: Writing on the Wall: Social Media--The First 2,000 Years, by Tom Standage. Journalism & Mass Communication Quarterly, 91(1): 182-183
Cavaliere, B., ur. (2007) Art of the Classical World in the Metropolitan Museum of Art. New York: Metropolitan Museum of Art
Cheng, H., Chan, K.W., ur. (2009) Advertising and Chinese society: Impacts and issues. Copenhagen: Copenhagen Business School Press
Codella, K.C. (2007) Achaemenid Monumental Gateways at Pasargadae, Susa and Persepolis. Berkeley: University of California, dissertation
Danesi, M. (2008) Why it Sells. Lanham: Rowman and Littlefield Publishers
Daniels, P.T., Bright, W., ur. (1996) The World's Writing Systems. New York: Oxford University Press
de Cheratony, L. (2012) From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening the Brand. New York: Routledge
Deshpande, M.N. (1973) Sir Tashi Namgyal Memorial Lectures 1973: Buddhist Art of Ajanta and Tabo. Bulletin of Tibetology, Vol. 10, No. 3, p. 1-44
Dhavalikar, M.K. (1968) New inscriptions from Ajanta. Art Orientalis, No. 7, p. 147-153
Dobran, F., ur. (2006) Vesuvius: Education, Security and Prosperity. Amsterdam: Elsevier
Eby, A. Origin and development of writing in Mesopotamia: An economic interpretation. u: Internet Ancient History Sourcebook, Fordham University, https://www.academia.edu/462398/The_Origin_and_Development_of_Writing_in_Mesopotamia_An_Economic_Interpretation, accessed June 6, 2015
Eduljee, K.E. Persepolis: Capital of the Ancient Persian Achaemenian empire: Stairway to the gate of all nations and Xerxes' inscription. http://www.heritageinstitute.com/zoroastrianism/persepolis/persepolis2.htm, accessed January 31, 2015
Ezejideaku, E., Ugwu, N.E. (2010) The linguistics of newspaper advertising in Nigeria. Language in India, Vol. 10, March, p. 1-17
Faris, R. (2014) How to build brand religion. http://www.brw.com.au/p/marketing/how_to_build_brand_religion_JO7P8vSDMY5BSfip6oHazJ, accessed August 2, 2015
Feddersen, G.H., Zucatto, G.E. (2013) Infrastructure in Central Asia: Energy and transportation controversies. UFRGS Model United Nations Journal, Vol. 1, No. 1, p. 159-181
Futrell, A. (2006) The Roman Games: A Sourcebook. Malden: Blackwell Publishing
Galbi, D. (2009) Mass media in Ancient Rome. http://purplemotes.net/2009/09/20/mass-media-in-ancient-rome/, accessed September 21, 2015
Garrison, M.B., Root, C.M. (2003) Seals on the Persepolis fortification tablets: Images of heroic encounter. Art Orientalis, Vol. 33, p. 199-201
Goell, T. (1957) The Excavation of the. Bulletin of the American Schools of Oriental Research, (147): 4
Gohary, J. (2012) Abu Simbel. u: Encyclopedia of Ancient History, http://onlinelibrary.wiley.com/doi/10.1002/9781444338386.wbeah15010/abstract;jsessionid=65BE8EA13B43F4B82C35D1D05367954F.f03t01?deniedAccessCustomisedMessage=&userIsAuthenticated=false, accessed Octob
Golder, P.N. (2000) Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability. Journal of Marketing Research, 37(2): 156-172
Harper, P.O. (1971) Origin and Influence, Cultural Contacts: Egypt, the Ancient Near East and the Classical World. Bulletin of the Metropolitan Museum of Arts, No. 29, p. 1-6
Harring, B.J.J., Kaper, O.E., van der Moezel, K., Soliman, D. (2011) Symbolising Identity: Identity Marks and Their Relation to Writing in New Kingdom Egypt. Leiden: University, Leiden, Ph. D. research project
Hayko, G. (2010) Effects of advertising on society: A literature review. Honohu, Vol. 8, p. 79-82
Hetch, J. (2008) Where Mesopotamians the first brand addicts?. http://www.newscientist.com/article/mg19826533.700-were-mesopotamians-the-first- brand-addicts.html, accessed October 13, 2015
Holleran, C. (2012) Shopping in Ancient Rome: The Retail Trade in the Late Republic and the Principate. Oxford: Oxford University Press
Hornblower, S., Spawforth, A., Eidinow, E., ur. The Oxford classical dictionary. Oxford: Oxford University Press
Hughey, J.R., Paschou, P., Drineas, P., Mastropaolo, D., Lotakis, D.M., Navas, P.A., Michalodimitrakis, M., Stamatoyannopoulos, J.A., Stamatoyannopoulos, G. (2013) A European population in Minoan Bronze Age Crete. Nature Communications, 4: 1861
Jenks, C., ur. (1995) Visual Culture. London: Routledge
Johns, C. (1963) Gaulish Potters' stamps. Antiquaries Journal, 43(02): 288-289
Joshua, M. (2011) Babylon. u: Ancient History Encyclopedia, http://www.ancient.eu/babylon/, accessed June 27, 2015
Joshua, M. (2011) Uruk. u: Ancient History Encyclopedia, http://www.ancient.eu/uruk/, accessed June 27, 2015
Jowett, G.S., o'Donnell V. (2012) Propaganda and Persuasion. Thousand Oaks: Sage Publications, 5th edition
Kamya, T. Buddhist monuments at Sanchi. http://www.kamit.jp/02_unesco/01_sanchi/san_eng.htm, accessed April 21, 2015
Keightley, D.N., ur. (1983) The Origins of Chineese Civilizations. London: University of California Press
Keightley, D.N. (1978) Sources of Shang History: The Oracle-Bone Inscriptions of Bronze Age China. London: University of California Press
Khan Academy Sophilos: A new direction in Greek pottery. https://www.khanacademy.org/partner-content/british-museum/europe1/bm-ancient-greece/a/sophilos-a-new-direction-in-greek-pottery, accessed August 1, 2015
Khan, S.U., Mufti, O. (2007) The Hot History and Cold Future of Brands. Journal of Managerial Sciencies, Vol. 1, No. 1, p. 25-87
Kleiner, F. (2010) Gardner's life through the ages: Non-western perspective. Wadsworth: Cengage Learning, 13th edition
Köhne, E., Ewingleben, C. (2000) Gladiators and Caesars: The Power of Spectacle in Ancient Rome. London: University of California Press
Lafontaine, B. (2002) Gods of Ancient Egypt. Mineola: Dover Publication
Landa, R. (2006) Desiging brand experience: Creating powerful integrated brand solutions. New York: Thomson Delmar Learning
Leibtag, A. (2014) The Digital Crown: Winning at the Content on Web. Waltham: Elsevier
Li, W. (2009) Chinese Writing and Calligraphy. Honolulu: University of Hawaii Press
Lindsay, I. (2014) The History of Loot and Stolen Art: From Antiquity to Present Day. London: Unicorn Press
Lomas, K., ur. (2004) Greek identity in a Western Mediterranean: Papers in honor of Brian Shefton. Leiden: Koninklijke Brill NV
Lydon, G. (2005) Writing trans-Saharan history: Methods, sources and interpretations across the African divide. Journal of North African Studies, 10(3-4): 293-324
Lyons, C.L., Papadopoulos, J.K., ur. (2002) The archaeology of colonialism. Los Angeles: Getty Research Institute
Magelah, P. (2007) Totem. u: The Encyclopedia of Earth, http://www.eoearth.org/view/article/156667/, accessed May 21, 2015
Manning, P. (2012) Semiotics of Drink and Drinking: Continuum Advances in Semiotics. London: Continuum International
Massey, G. (2008) Totemism, tattoo and fetishism as forms of sign language. New York: Coismo
Mcdonough, J., Egolf, K. (2003) The Advertising Age Encyclopedia of Advertising. New York: Fitzroy Dearborn Publishers
Mcintosh, J. (2005) Ancient Mesopotamia: New perspectives. Santa Barbara: ABC Clio
Mckie, R. (2012) Did Stone age caveman talk to each other in symbols. http://www.theguardian.com/science/2012/mar/11/cave-painting-symbols-language-evolution, accessed September 23, 2015
Milnor, K. (2014) Graffiti and the Literary Landscape in Roman Pompeii. Oxford: Oxford University Press
Moore, K., Reid, S. (2008) The birth of brand: 4000 years of branding. Business History, 50(4): 419-432
Morris, I., ur. (1995) Clasical Greece: Ancient Histories and Modern Archeologies. Cambridge: Cambridge University Press
Nordin, A.A.M., Kamaruddin, Z., Amer, A., Zulkepli, D.F. (2011) The power of sponsorship program in enhancing brand image: A study on the effectiveness of Kia sponsoring the FIFA World Cup 2010. u: Othman Mohd Bahtiar [ur.] Proceedings of the 2nd International Conference on Business and Economic Research (ICBER), Langkavi Kedah, Malaysia, p. 177-196
o'barr W.M. (2005) A brief history of advertising in America. http://muse.jhu.edu/journals/advertising_and_society_review/v006/6.3unit02.html, accessed October 3, 2015
o'shaughnessy N. (2012) The Death and Life of Propaganda. Journal of Public Affairs, Vol. 12, No. 1, p. 29-38
Park, S.J., Lee, E.M. (2005) Congruence between brand personality and self-image and the mediating role of satisfaction and consumer-brand relationship on brand loyalty. Asia-Pacific Advances in Consumer Research, vol. 6, str. 39-45
Phuoc, L.H. (2010) Buddhist Architecture. United States: Grafikol, of America
Reddi, N.C.V. (2009) Effective public relations and media strategy. New Delhi: PHI Learning Private Limited
Reiter, V. (2008) New brand discovery in Modena: Ancient Roman oil lamp factory town' found. http://www.archeobologna.beniculturali.it/modena/viale_reiter_fornace/factory_08_en.htm, accessed May 25, 2015
Renfrew, C. (2008) Prehistory: The Making of the Human Mind. New York: Modern Library
Retso, J. (2003) The Arabs in Antiquity: Their History from the Assyrians to the Umayyads. New York: Routledge Curzon
Roberts, P. (2006) Ancient history. Glebe: Pascal Press, Book 2
Ronnick, M.V., ur. (2006) The Works of William Sander Scarborugh: Black Classicist and Race Leader. New York: Oxford University Press
Rossiter, J.J., Brodribb, G. (1992) Roman Brick and Tile. Phoenix, 46(1): 82
Rozin, R.S. (2002) Editorial: The branding iron: From cowboys to corporations. Journal of Brand Management, 10(1): 4-7
Sandage, C., Fryburger, V. (1963) Advertising Theory and Practice. Homewood: Irwin Publishing
Shinde, V., Willis, R.J. (2014) A New Type of Inscribed Copper Plate from Indus Valley (Harappan) Civilisation. Ancient Asia, Vol.5, no.1, p. 1-10
Slanski, K.E. (2000) Classification, Historiography and Monumental Authority: The Babylonian Entitlement. Journal of Cuneiform Studies, 52: 95
Smith, L. (2013) The first Facebook wall?: New study reveals the graffiti of Pompeii could have been an early social network. http://www.dailymail.co.uk/sciencetech/article-2262159/The-Facebook-wall-Pompeii-graffiti-early-social-network.html, accessed June 21, 2015
Somervill, B. (2010) Empires of Ancient Mesopotamia. New York: Chelsea House
Starkweather, H. (2008) Exploring Ancient Ephesus. http://www.smithsonianmag.com/lifelists/exploring-ancient-ephesus-11753958/?no-ist, accessed October 15, 2015
Taylor, P. (1997) The Ancient Greeks. Crystal Lake: Heinemann Library
Taylor, P.M. (2003) Munitions of the mind: A history of propaganda from the ancient world to the present day. Manchester: Manchester University Press
Weiss, Z. (2014) Public Spectacles in Roman and Late Antique Palestine. Cambridge: Harvard University Press
White, D., Devries, K., Romano, D.G., Romano, I.B., Stolyarik, Y., ur. (1995) The Ancient Greek world. Philadelphia: University of Pensylvania-Museum of Archeology and Antrophology
Willey, K. (2009) The function of reliefs and statues at Abu Simbel. www.wou.edu/~kwilley/Ramses%20II's%20Abu%20Simbel.doc, accessed September 12, 2015
Wilson, J., Xue, L. (2006) Imagined Enemies: China Prepares for Uncertain War. Stanford: Stanford University Press
Wilson, N., ur. (2006) Encyclopedia of Ancient Greece. New York: Taylor & Francis
Zhu, R., An, Z., Potts, R., Hoffman, K.A. (2003) Magnetostratigraphic dating of early humans in China. Earth-Science Reviews, 61(3-4): 341-359
 

O članku

jezik rada: engleski
vrsta rada: pregledni članak
DOI: 10.5937/markt1503179S
objavljen u SCIndeksu: 15.07.2016.

Povezani članci

Nema povezanih članaka