Influencer is the New Recommender: insights for Theorising Social Recommender Systems / 2023 / Information Systems Frontiers / vol.25, no.1, pp.183 /
Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer / 2020 / The Research Journal of the Costume Culture / vol.28, no.4, pp.446 /
A Study on the Relationship between Interactive Features of Beauty Education, Perceived Value and Fanship / 2021 / Journal of the Korean Society of Cosmetology / vol.27, no.3, pp.779 /
When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements / 2024 / Journal of Retailing and Consumer Services / vol.76, no., pp.103581 /
Exploring the Influential Factors of Personal Media Bloggers on Followers’ Continuous Following Intention Based on Relationship Marketing Theory / 2023 / Behavioral Sciences / vol.13, no.5, pp.416 /
Factors Influencing Viewing Behavior in Live Streaming: An Interview-Based Survey of Music Fans / 2020 / Multimodal Technologies and Interaction / vol.4, no.3, pp.50 /
Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention / 2022 / Technological Forecasting and Social Change / vol.184, no., pp.121997 /
Impacts of Fashion SNS Users’ Consumption Values on Fashion Brand Loyalty and SNS Word of Mouth Intentions: Exploring Moderating Effects of Social Capital and Fashion SNS Involvements / 2020 / International Journal of Costume and Fashion / vol.20, no.1, pp.58 /
The Effects of SNS Characteristics and Clothing Shopping Orientation on Purchase Intention of Fashion Products in Instagram Market / 2019 / Korean Journal of Human Ecology / vol.28, no.6, pp.629 /
The role of fashion influencers’ attractiveness: A gender-specific perspective / 2021 / Communication Research and Practice / vol.7, no.3, pp.263 /
유튜브 댓글을 통해 살펴본 버추얼 인플루언서에 대한 인식 연구 / 2023 / Journal of the Korean Society of Clothing and Textiles / vol.47, no.5, pp.873 /
가상 인플루언서의 특성과 소비자 태도가 패션 제품 구매의도에 미치는 영향 / 2024 / Journal of the Korean Society of Clothing and Textiles / vol.48, no.2, pp.282 /
가상 패션 인플루언서의 실재감이 평가속성과 관계유지행동에 미치는 영향 / 2023 / Journal of the Korean Society of Clothing and Textiles / vol.47, no.2, pp.295 /
The Effect of Beauty Influencers’ Characteristics and Product Characteristics on New Product Acceptance Intentions : Focusing on Chinese Consumers / 2022 / Fashion & Textile Research Journal / vol.24, no.6, pp.719 /