CONSUMER PERCEPTION TOWARDS SHOPPING THROUGH DEBIT CARDS: A CASE STUDY WITH REFERENCE TO BELTANGADY TALUK IN KARNATAKA

This research aims to study the behaviour of using debit cards and the quality perceiving on using debit cards of the consumer in Mangalore district. Questionnaire were used for data collection by purposive sampling and equally distributed to 50 consumers who held at least one debit card and used it more than three times before the study. The collected data was analysed using the descriptive statistics; frequency and percentage, and the inferential statistics; ANOVA at the .05 level of statistics significance. This research found that the demographic characters of the consumers were female, between 21-50 years old, and held bachelor degree.