Women Of Jules Chéret (Chérette)

The French art of the late 19th century is one of the most studied subjects, but posters, one of the most prominent phenomena in the visual culture of the 1890s, have remained on the fringes of art history and have not been studied much. The creators of the poster, such as Henri de Toulouse-Lautrec (1864–1901) and Jules Chéret (1836–1932), argued that they represented opposing views of modernity and that these evoked different responses to industrialization, commodification, mass culture, and urban life. The most prominent representative of this is Jules Chéret, who is remembered for the female figures on his posters. Even the phrase "Women of Chéret" (Chérette) can be accepted as a direct response to this mass and urban life. This article's subject is that Chéret, who reveals the women's melancholy and creates a realm of pleasure with the dresses she paints on her posters, is both protested and followed by the women of the city. The women of Chéret became the fashion icons of the period, but on the other hand, they were also targeted with the stamp of aşüfte. However, women are like monuments of freedom in society. Women who are self-confident, able to move freely, work and look happy should be considered the mirror of that society's modern face. Seeing women so happy and self-confident in art, literature, folk music and mania, and folkloric dance can summarize society's cultural and modern structure. The women of Chéret are the documents that reveal the modern urban life of the period.Starting with the images of women figures in Chéret's posters, it can be said that France kept the contemporary and modern life although economic problems in that time. Especially, figures of dancing women with free, self-confidence, comfortable, happy and modern clothing had been became the mirror of society.

Based on the images of women reflected in the posters of Chéret, it can be said that France preserved its contemporary and modern life in its period despite its economic difficulties. Especially the dancing woman has become the mirror of her society with her free, self-confident, comfortable, happy, and modern clothing.

This study discusses the signs of freedom and happiness of the dancing female figures in the famous French poster artist Jules Chéret's posters. It has been researched how the incredible potential in the facial and body expressions, clothes, decollete, and even the energy of the female dancer figures, famous as Chérette, has changed Parisian women in particular. It is revealed how Chérette, which caused strong reactions at first, later pioneered Parisien fashion. In this study, the importance of art in our lives was emphasized, the contributions of Chéret to his period were discussed, and the positive changes in poster art were examined.