Published May 15, 2018 | Version v1
Journal article Open

Methodical aspects of development of the marketing policy of the organization

Creators

  • 1. Russian University of Transport (MIIT)
  • 2. Russian State Social University

Description

The subject of the article is the methodological aspects of developing the marketing policy of the organization, the object of the article is the marketing policy of the organization, the purpose of the article is to increase the effectiveness of the marketing complex of organizations on the basis of marketing policy formation. In order to achieve this goal, the article addresses such basic tasks: the essence of marketing at the beginning of 21 century; the methodical bases of development of the marketing organization are developed, the possibility of application in the development of marketing policy of a four-level marketing model of a product or service, the algorithm of formation and justification of marketing policy of the organization is offered.

Files

Глущенко В. В., Глущенко И. И. Методические .pdf

Files (405.0 kB)

Additional details

Identifiers

URL
http://www.bulletennauki.com/glushchenko-glushchenko-1

Related works

Is compiled by
2414-2948 (ISSN)

References

  • Knyshova, E. N. (2009), Marketing. Moscow: ID FORUM: INFRA-M, 13.
  • Nagapetyants, N. A. (2006). Marketing in the branches and spheres of activity. M.: University textbook, 272.
  • Kotler, F., Armstrong, G. Saunders, J., & Wong ,V. (2007).Fundamentals of Marketing. M.: Williams.
  • Solyanikov, A. V. (2017). Marketing principles of innovation policy management in industrial enterprises. In: Scientific research and development in the era of globalization. Sat. Art. Intern. scientific and practical conference, 167-170.
  • Bancheva, A. A. (2011). To the question of the marketing policy of the enterprise (marketing policy in theory and practice). Marketing in Russia and abroad. (6). 14-22.
  • Smirnov, K. A., & Nikitina, T. E. (2012). Identification of a new marketing policy - a policy of opportunities. Marketing in Russia and abroad, (3). 111-116.
  • Masterenko, A. S., & Khokhrina, O. M. (2013). Management of marketing policy in LLC "Eleot", Bryansk. In the collection: Actual problems of the state of the region's economy: young people's view Materials of the student scientific-practical conference. 279-282.
  • Karpova, S. V. (2009). Innovative approaches in the marketing policy of modern TNCs. Marketing, (2). 18-30.
  • Safronov, A. Ye., & Shchelnikova, A. V. (2017). Methodical approaches to the formation and management of the marketing policy of the organization. In: Economic Science Today: Theory and Practice. Sat. mat. VIII International Scientific and Practical Conference. 133-137.
  • Skrypchenko, D. V. (2017). Effective management of marketing commodity policy as a key factor of enterprise success in the modern market. In: Beginning in science materials of the IV International Scientific and Practical Conference. 279-282.
  • Balabanova, L. V., & Archikova, Yu. S. (2017). Evaluation of the effectiveness of management of marketing commodity policy. Current trends in development and prospects for the introduction of innovative technologies in machine building, education and economics, 3(1(2)). 130-134.
  • Popkova, D. V. (2007). Application of a multifactorial marketing model in the tariff policy. Scientific problems of transport in Siberia and the Far East, (2). 39-42.
  • Glushchenko, V. V., Glushchenko, I. I. Varicheva, V. V., & Lebedeva, A. O. (2018). Marketing policy and modeling of services of the organization operating in the sphere of rail freight traffic. Youth scientific bulletin, 4 (28), 339-356. Access mode: http://www.mnvnauka.ru/2018/04/Glushchenko.pdf (circulation date is 29.03.2013).
  • Glushchenko, V. V. (2008). Political science: the system-management approach. Moscow: IP Glushchenko V. V., 160.
  • Glushchenko, V. V., & Glushchenko, I. I. (2017). The paradigm of the formation of scientific support for the sphere of postindustrial services. Bulletin of Science and Practice, 10 (23). 228-243. DOI: 10.5281/zenodo.1012389.
  • Glushchenko, V. V., & Glushchenko, I. I. (2015). The Mechanism of Influence of the Competence Risk on the Financial Result of Corporate Innovative Entrepreneurship. Economics and Entrepreneurship, (1), 900-907.