Analysis methods of the factors influencing on consumer market

The results obtained and their novelty: proposals and recommendations for improving the methodology for assessing the market of consumer goods, taking into account the characteristics of the region; scientifically grounded regional aspects of determining methods and directions of research of the consumer goods market; a system of factors influencing the formation of the regional market of consumer goods is determined, recommendations for forecasting market development tendencies are grounded; recommendations on organizational and economic directions of development of the consumer goods market of the region are given.

The scientifically grounded proposals and recommendations are given in the article can be used in developing measures for the stable development of the regional market of consumer goods, as well as in the development of teaching aids and methodological developments.