ABSTRACT
This chapter covers the purpose and components of strategic planning in higher education. It focuses on the application of the strategic plan. The strategic planning process should change an institution for the better, leading its students, staff, and faculty in a clear, desirable, and engaging direction. While developing, implementing, and managing the strategic planning process involves many people across the institution, usually an individual or small group becomes the "face" of planning as it is beneficial to have a "face" or a "home" to steward the planning process. While student learning outcome assessments are not new or innovative per se, what is new is adopting a comprehensive approach to assessing student learning and its inclusion in the strategic planning process. Digital strategy focuses on "how" and "where" students and staff are using technology, while the consideration of future technology focuses more on "why" or "for what purpose" they are doing so.
