ABSTRACT
This chapter investigates effects of populist message cues on populist attitudes and voting intentions. After giving a general overview about populist attitudes and the propensity to vote for populist parties in the 15 participating countries, the chapter turns to a set of effects analyses. Effects on populist attitudes were also small, but the analysis is at least able to show that people-centrism, anti-immigrant, and left-wing anti-outgroup cues had the potential to change certain dimensions of populist attitudes (people-centrism, anti-wealthy attitudes). In addition, effects on voting intentions became apparent in at least five countries (Greece, Norway, Romania, Sweden, and Switzerland). Generally, the chapter shows that effects are very context-specific, with certain populist messages being completely ineffective in some countries, while resonating with audiences in others. In addition, depending on the national contexts, the same kinds of populist cues might benefit different kinds of populist parties.
