Impact of Innovations Attributes on e-learning Acceptance among Sri Lankan Postgraduate Students

Though e learning is gaining much popularity in Sri Lanka, the actual and potential users of e-learning facilities possess different perceptions towards the acceptance of e-learning technology. As e learning is considered to be an innovative method for the users, the Diffusion of Innovation theory identifies five attributes of innovation namely relative advantage, compatibility, complexity, trialability, observability which impact on the attitude and intention of using e- learning by the users. Therefore examining the impact of innovation attributes on e learning acceptance in Sri Lankan postgraduates is more relevant as it helps to acquire the knowledge on how e learning acceptance is perceived by them. For this purpose random samples of 200 were drawn from the postgraduate students in local based universities in Sri Lanka and it was found that observability and relative advantage has a significant impact on attitude and intention of using e learning among the postgraduate students while least significant innovation attributes were found to be complexity and trialability.

DOI: http://dx.doi.org/10.4038/kjm.v2i1.6541

Kelaniya Journal of Management Vol.2(1) 2013:1-17