Abstract
Though India is emerging as a developed nation, still a vast majority of people are living in rural India. Agriculture and agriculture related work are the main source of income for their livelihood. India to achieve success for its development, the country should give more importance to the development of rural sector. This paper mainly hunted to determine the factors which impact the entrepreneur of the rural India by empowering them and further the study targeted to assess the perils and critical factors disturbing the rural entrepreneurial development of a rural business. Questionnaire was framed to collect the primary data from 168 entrepreneurs in rural India. The sample was collected from the MSME entrepreneurs functioning in the rural areas of the various states of India. Of the four factors, economical factor, social factor, environmental factor and motivational factor, the economical factor has the highest influence in empowering the rural entrepreneurs in India.