Research on Marketing Website Construction - A Case Study in Hospital

Yan Qu

doi:10.4028/www.scientific.net/AMR.998-999.1207

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 998-999Research on Marketing Website Construction - A...

Research on Marketing Website Construction - A Case Study in Hospital

Abstract:

Construction of hospital information has greatly improved in recent years, but there exist many problems in the website construction, which can not satisfy the information needs of both doctors and patients and future demands of market competition. From the perspective of practice, this article introduce WEB2.0 concept and its main application in hospital information construction, which oriented to general health workers and hospital management personnel to improve the service quality and doctor-patient relationship, improve the effect of website promotion, bring more benefits to hospital, and improve modern management level of Chinese hospital. It is the inevitable way to improve the modernization management of hospitals.

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Info:

Periodical:

Advanced Materials Research (Volumes 998-999)

Pages:

1207-1210

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.998-999.1207

Citation:

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Online since:

July 2014

Authors:

Yan Qu*

Keywords:

Hospitals, Medium-Sized Hospitals, Web2.0, Website Construction

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* - Corresponding Author

References

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