Research on Marketing Strategy of Microblog “Point Praise”

Yi Ming Qiu

doi:10.4028/www.scientific.net/AMM.687-691.4537

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 687-691Research on Marketing Strategy of Microblog “Point...

Research on Marketing Strategy of Microblog “Point Praise”

Abstract:

Enterprise Microblog marketing becomes increasingly prevalent due to the rise of microblog. This paper introduces the concept and characteristic of Microblog marketing, and analyzes the popular “point praise” at the moment. The most important part is to discuss different microblog marketing strategies according to the characteristic of Microblog marketing, such as endorsement marketing strategy, the individuation marketing strategy and emotional marketing strategy.

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Periodical:

Applied Mechanics and Materials (Volumes 687-691)

Pages:

4537-4540

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.687-691.4537

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Online since:

November 2014

Authors:

Yi Ming Qiu*

Keywords:

Marketing Strategy, Microblog Marketing, Point Praise

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* - Corresponding Author

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