The Creative Design of Stone and its International Marketing

Hui Wei Cai

doi:10.4028/www.scientific.net/AMM.209-211.215

Paper Titles

The Effect of Critical Regionalism Thoughts in Architecture on Contemporary Chinese Architecture - Localization Trend of Chinese Architecture in 21st Century
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Discourse of Design Culture Code: A Supplement of Design Aesthetics
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A New Algorithm for Optimal Parameter Settings of Light-Gauge Steel Wall Sound Isolation Systems
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Research on Correlation between Surface Temperature and Nearby Air Temperature of the Underlay
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The Creative Design of Stone and its International Marketing
p.215

Environmental Impacts Analysis for Affordable Housing
p.221

The Performance of Rotating Dual-Microphone System and its Application
p.225

A Study on Influential Elements and Design Methods of Regional Residential Areas
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An Analysis of a Park 's Thermal Environment Survey and Optimization Research Based on Scape Scale
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 209-211The Creative Design of Stone and its International...

The Creative Design of Stone and its International Marketing

Abstract:

Stone, as one kind of traditional construction materials, is widely used in the construction industry. Global stone trade is mainly based on its practical function, therefore its added value is relatively low and the price competition is also very fierce. In fact, due to the inherent characteristics of stone, its added value can be greatly increased by extending its functionality through creative design. Brand marketing based on creative design can also expand its sales territory and sales volume. This paper discusses the methodology of creative design for stone products and some relative interdisciplinary theories, elaborates the enormous market potential of stone products by some examples of creative design.

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Periodical:

Applied Mechanics and Materials (Volumes 209-211)

Pages:

215-220

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.209-211.215

Citation:

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Online since:

October 2012

Authors:

Hui Wei Cai*

Keywords:

Creative Design, International Marketing, Methodology, Stone

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